In association with New Worlds Little Shop 2014 and 2015, Sealord's Little Boat campaign was a roaring success! Sales, range and brand awareness were increased and in 2015 it helped grow sales across Sealord product lines 4.2% vs the previous period.

Sealord is a proud New Zealand company and the country's best known seafood brand. They're about real seafood, made simple - consumers can trust Sealord's products to be ethical, nutritious, easy to prepare and delicious.


Sealord is serious about seafood and they have been fishing for more than 50 years. Established in 1961, in Nelson, Sealord is half owned by the Maori people of New Zealand, through Aotearoa Fisheries Ltd, and half owned by global seafood company Nippon Suisan Kaisha, Ltd (Nissui).

Sealord is one of the largest quota holders in New Zealand, and with fishing operations in New Zealand and Australia Sealord is one of the largest seafood companies in the Southern Hemisphere.  Today Sealord employs more than 1,100 people in New Zealand and overseas, has $775m of assets and revenues of $430m.

 Mike and his boat

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