New World Direct

Hitting your targets!

We help you effectively use customer data to create powerful relevant campaigns that drive customer engagement, brand loyalty and category growth. We're in "the age of the customer", where customers, not companies, are driving business decisions. So New World Direct has teamed up with LAB360 - Fly Buys' end to end analytics consultancy - to help you get to know your customers better, aiding your decision-making, increasing your revenue and driving brand and customer loyalty.

We have New Zealand's richest consumer dataset, cutting-edge technology platforms and our analysts are at the forefront of shopper data analytics in the New Zealand FMCG market. We can bring to life valuable customer and shopping insights for your brand to ensure your message is targeting the right customers.

Using Clubcard transactional data and Fly Buys cardholder insights, we can help you create highly targeted direct mail, email and sampling campaigns!

To explore further how you can enhance your business through New World Direct contact us at